Over the last couple of weeks, I have seen responses of every extreme to the ever developing COVID-19 situation.
As medical professionals have pointed out, the uncertainty and concern can have damaging psychological effects on the community. Now, more than ever, it is a time for measured and considered communications with your stakeholders.
With this in mind, I have been disappointed but perhaps not surprised, at the response of some organisations and suppliers operating in the events space, that have jumped to conclusions, added to the hype and made unsubstantiated claims regarding future events.
Thankfully, on the flip side, there are many organisations who are taking a calm, informed, measured yet proactive response.
These organisations are all implementing the same important strategies regarding communication to their clients, customers, workforce and stakeholders:
How organisations respond during these times is a testament to how they can guide you through any crisis. Importantly staff, members, volunteers and supporters will be looking for strong, considered and solution based leadership.
Who do you want on your side? A considered organisation in control of their responses or an organisation buying into hype?
And what type of organisation will you be?
Georgie Stayches is Founder and Managing Director of Fetching Events & Communications, a boutique agency specialising in event management, communications and volunteer management.