Are your members at the heart of your organisation? Members are not a means to an end.
This month we caught up with Alison McDowell from Roadmap Strategy to talk all things membership.
We discussed that it is critical to understand your members' needs, their values and to connect with them so they feel special, belong and build a sense of trust.
Members want to belong and want to be advocates for your organisation so we should be continually asking our members and involving them.